5 - Arts, Culture, Recreation & Sports

Immerse yourself while you're in school. Soak up as much as you can from your instructors. Keep an eye on what's out there. See what people have done in the past and what they're currently doing, both in advertising and pop culture.

Be as diligent as you can. It's an industry where you have to be immersed in things to do your job. It's not really something you can do casually because I think that to be a strong professional this kind of has to be your life.