Chris Clarke, Creative Director
Me and My Job
Business sense
Business skills are very important in my job. Unfortunately, graphic designers are not typically trained in business even though most designers I know are dealing with business issues everyday. Many times we learn these skills on the job.
I've learned a lot of that along the way. But a lot of it is my own initiative, reading and research. Maintaining a company that is profitable requires a lot of work. We don't have a lot of large clients and many of our clients are very cost conscious, so that translates into work that's not as lucrative as it could be or should be.
And so we have to be really good at business as well as design and creativity to survive.