Isela Arroyo, Sales and Marketing Coordinator
My Job
Two different needs
One of the biggest challenges for Bee Maid, as for most manufacturers, is that you have two customers. You have the retailers and you have the customer.
The retail markets are very demanding and you have to be sure that you are aware of their needs. You also have to make sure that consumers know about the product and are buying it. Sometimes it's not easy to combine those different needs.